Founded in 1969, Big Brand has a strong reputation for delivering exceptional customer service. For more information, please visit About Big Brand Tire & Serviceīig Brand Tire & Service, headquartered in Southern California, is a leading independent tire and automotive service provider. Percheron manages over $850 million of committed capital and focuses on investing in strong services businesses in resilient end markets, including animal health, automotive, education, food & beverage, healthcare & wellness, and residential. Percheron Capital is a private equity firm focused on partnering with exceptional teams to build market-leading services businesses. The firm's purpose is to help high-quality businesses accelerate growth and enhance long-term value. In recent months, Big Brand has also acquired several other leading tire and automotive service companies, including Tire World, Purcell Tire & Service Retail Centers, and Integrity Tire. I am extremely proud to be part of such a high-caliber business and am thrilled about the opportunities that will be created for all of our team members as we continue to rapidly scale the company through organic growth, acquisitions, and greenfield developments." Joe Buscaglia, Chief Executive Officer of Big Brand, stated, "Entering this next chapter of growth, we have a best-in-class team and the right foundation, built on scalable digital infrastructure, to realize our vision of bringing a strong service culture and leading value proposition to more customers. ![]() We're thrilled to leverage our deep sector expertise and operational capabilities to continue to support the combined company's significant growth trajectory." Big Brand has a track record of generating industry-leading performance by utilizing the most advanced digital technology platform in the automotive service sector, and has rapidly grown by establishing itself as an employer and acquiror of choice. This transaction brings together two companies with similar customer-focused values, while infusing significant capital and operational resources to position the combined business for accelerated growth.Ĭhris Lawler, Co-Founder and Managing Director of Percheron, commented, "On behalf of the entire Percheron team, we are excited to partner with Big Brand and ATD to continue building a preeminent tire and automotive service platform. The company's decades-long dedication to its loyal customers, talented employees, and local communities has made it a leading destination for complete automotive care in California. The company's passionate and dedicated team members utilize Big Brand's proprietary digital technology to provide superior customer service at a great value in a professional and friendly environment.ĪTD, founded in 1991, is the largest independent tire and automotive service business in California. As one of the most trusted names in tire and automotive service, Big Brand has built a strong reputation for exceptional customer service. Financial terms of the transaction, which is expected to close by year-end, were not disclosed.įounded in 1969, Big Brand is a leading tire and automotive service platform headquartered in Southern California. The combined company will be one of the country's largest tire and automotive service businesses and will operate over 160 high-quality service centers in growing markets. 22, 2021 /PRNewswire/ - Percheron Capital ("Percheron"), a private equity firm focused on partnering with high-quality essential services businesses, today announced the acquisition of American Tire Depot ("ATD") by Percheron's portfolio company Big Brand Tire & Service ("Big Brand"). Integrity Tire & Auto proudly serves the Tire Services needs of customers in Richmond, TX, Sugar Land, TX, Katy, TX, and surrounding areas.SAN FRANCISCO and MOORPARK, Calif., Nov. Our tire service work promotes better fuel economy and longer tread life. Overall, proper tire inflation can lead to reduced tread movement, increased water dissipation, reduced rolling resistance, proper traction, and adequate load carrying capabilities. Because tire inflation is so important, our staff will take care to follow the inflation standards recommended by the manufacturer during a new tire installation. ![]() During any tire repair service, our staff will be able to determine whether a tire balancing or rotation service can solve your current set of issues. However, improper tire wear may also be the cause of alignment issues. ![]() Wheel balancing has the potential to relieve some symptoms of improper tire wear, like excessive lean. Overinflated tires are also undesirable and will result in excessive center tread wear. Whereas correctly inflated tires tend to have durable sidewalls, underinflated tires often have flexible sidewalls that result in quicker sidewall wear. Premature tire wear is caused by poor tire inflation levels and improper tire rotation.
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